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Slide I'm here to change that! Women of Color are starting businesses at a faster rate than any other group, however we are less likely to scale our business and receive equitable resources and mentorship. Source:' 1




About Company Elisa Plan

Elisa Plan provides a relatable and comfortable environment for those needing clarity and accountability in their personal finances and business. Our mission is to help eradicate the “poverty-mindset” by giving people the tools to manage their finances and build wealth. This is accomplished through online and in-person education, private coaching and our exclusive membership for women, Pinkprint Truth.

Ruth Elisa, EP’s head consultant and CEO is an innovative creator and strategist who is looked at as a trusted source amongst families and small businesses nationally. With beginnings in credit restoration and personal finance coaching, the Elisa Plan brand has grown into a dependable company for transformation life coaching and business development. Ruth Elisa’s approach is fueled by her own life experiences, from foster care to single motherhood, she pulls from the lessons she learned to help others with empathy and understanding.

EP has provided consulting services in the following industries: finance, health, beauty, construction and diversity and more. We pride ourselves in being creative and unconventional in every strategic process. We provide clarity through strategically creative methods to help women feel confident in their personal and professional lives. Since its inception, Elisa Plan has helped over 2,000 people in cities like Atlanta, Charlotte, New York and Houston.

Specializing in: Financial Education | Business Consulting, Start Up & Existing| Credit Analysis | Budgeting | Home Ownership Strategy | Life Coaching


Slide APR 2016 Ruth Elisa stepped out on faith with a solid strategy in hand and left her full-time job just four months after helping clients and started what is now Elisa Plan. The original name of the company was Financially Fit Boss. JAN 2016 Elisa Plan (EP) all started by helping a friend with his personal finances and credit. He put up a before & after score on social media and Ruth Elisa’s inbox was flooded with people asking for help. JUN 2017 Ruth Elisa launched her first networking event for entrepreneurs of color. At this sold out event she released her first website. Awarded Entrepreneur of the Year by Women in the Spotlight Going Global JULY 2017 JULY 2017 Company name changes to Elisa Plan. Ruth Elisa wanted to create a name that would resonate with strategic planning for personal finance and business development. The name is trademarked. New services were created out of demand from her clients who wanted more than one-time sessions with her. Ruth Elisa created personal finance and business boot camps for clients. FEB 2018 Nominated for Business of the Year by the Roc Awards in Rochester, NY DEC 2018 Awarded Go Getta Girls Talented Top 10 Award by the Go Getta Girls Foundation in Buffalo, NY MAR 2019 Awarded The Scholarship Award for personal finance lecture from Zeta Phi Beta Sorority, Inc., Psi Beta Omega Chapter DEC 2019 Awarded Business & Entrepreneurship Award by The People of Change in Los Angeles, CA Ruth Elisa realized her long time clients, who were now out of debt, wanted to start building wealth. Many of them had business concepts but weren’t familiar where to start. After analyzing past data of clients, Ruth Elisa decided to shift her mission and vision of Elisa Plan and focus more on legacy building through business development for entrepreneurs, specifically women of color. Although EP had clients nationally, Ruth wanted to draw in more clients around the country and decided to relaunch EP as a virtual business. JAN 2020 Covid-19 hit the States hard and the country shut down. Ruth Elisa used this time wisely to create the new vision God gave her. New services such as the Business EntreprenHERship Mastermind: Dig Up the Dirt to Lay the Foundation and the Pinkprint Truth Membership were founded. JAN 2020 Company MILESTONES